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BEST PERFUMES 2023: Fragrantica Team Favorites
The passing year has truly been significant for me. Many serious decisions were made. Many important events occurred. And you know, looking back at this year, I am surprised not so much by the diversity of what happened but by the fleeting nature of time. It seems time has picked up that feverish pace everyone fears: life becomes like a series of slides, flashing by so quickly that you want to cry out: "Stop! Enough!". There's not enough time to appreciate the beauty and depth of each picture. But how I wish there were!
Perfumery has similar situations: the market is oversaturated, and the consumer is overfed. It's simply impossible to try everything, and you don't even want to: it takes time to know, feel, and love a perfume. A lot of time. The time that seems to be rushing somewhere. Forward? Hardly.
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FRAGRANZE 2023: Aura of Kazakhstan 7 – Good Luck!
In my opinion, Aura of Kazakhstan is the best perfume project in the post-Soviet space. Considering the high quality of the product and the well-thought-out concept, Aura of Kazakhstan is without a doubt an international-level perfume brand.
What makes the Aura of Kazakhstan brand so good? Firstly, it's excellent and non-trivial perfumery. All of the brand's compositions are developed in collaboration with renowned international perfumers, while the final product is fully produced in Kazakhstan, in the city of Almaty. Secondly, the Aura of Kazakhstan team not only creates excellent fragrances but also tells a captivating story about their country. This narrative is devoid of sappy patriotism, yet radiates talent, creativity, and immense love for their craft.
Each fragrance is a fragment of a vibrant tapestry where the brand's team depicts their Kazakhstan: There's the legend of the warrior queen Tomiris, a tribute to the modern capital of Astana, the delicious Almaty apples, as well as the majestic mountains and vast steppes. The grand and the subtle, the past and the present – all of these have found a wonderful olfactory embodiment in the scents of Aura of Kazakhstan.
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7 As A Constant by AURA of KAZAKHSTAN Perfumes
Aura of Kazakhstan is a patriotic fine perfume brand from the eponymous country. Its perfumes stand out for their complexity and the exceptional quality of all their parts – the perfume, the bottle and box (completely made in Kazakhstan), plates of different metals hand made for each perfume, even the locally produced alcohol of the highest grade. The bottle shines, custom-made and polished, alongside the silk scarf that comes packed inside the perfume box.
The newest perfume 7 comes in a perfume extrait concentration and it was created by Angeline Poubeau Leporini who collaborated with the brand on 30 Years Special Edition (Kazakhstan declared independence from the Soviet Union on December 16, 1991).
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This brand aims to convey the spirit of Kazakhstan
I kept returning to Wind of the Great Steppe, created by Sarah McCartney (2020)- without knowing that she was the one behind it. It felt familiar, finely textured, and so airy!
It's easy to imagine the vastness of a Kazakhstan steppe with this one! It feels like a dry wind carrying the scent of shrubs, picking up particles of minerals from the ground, and swirling them around in a cloud that obscures the rising Sun.
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My Favorite Fragrances are Aura of Kazakhstan Author's essays
Sergey Borisov
12/19/20
The authors of Fragrantika have already written twice about the new niche brand Aura of Kazakhstan, which was born in 2020. Igor announced the first niche brand in Kazakhstan, and Elena wrote poetic reviews of all the brand's fragrances. What can I add here? Just highlight your favorite fragrances in the collection of this niche brand from Kazakhstan. Fortunately, there are enough of them.
www.aromablog.ru
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Aura of Kazakhstan
Aura of Kazakhstan is a young niche perfume project, the first of this level in this country. Creative director Yulia Lukyanenko tried to show us the aromas of the Kazakh land with the help of French, Italian and British perfumers. The themes of the compositions were local specialties: steppe and mountains, apples and tulips, oil and spices. Nine fragrances are included in three collections — historical, floral and geographical.
www.esquire.kz
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Aura Kazakhstan: a particle of eternity
Kazakhstanis often complain that nothing is produced in the country. And if it is produced, then the price/quality ratio is out of the question. But, the creators of the first Kazakh brand of niche perfumes Aura of Kazakhstan went against the prejudices to prove that the Kazakh perfume can meet the quality of world standards and at the same time be absolutely unique. What did the bold and bold aspirations of the founders of the brand "result" in, and what does the perfume smell like, which is based on the most unusual ingredients?
www.forbes.kz
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How Kazakhstan smells
The first production of exclusive perfumery Aura of Kazakhstan appeared in the midst of the coronavirus pandemic in Kazakhstan. Aura – are the fragrances produced in Kazakhstan, but invented by European perfumers. The owner of the perfume house Olga Berner and creative director Yulia Lukyanenko told Forbes.kz about how the idea to open a perfume house was born, how much investment was made in the project and who buys the perfume of Kazakhstan production.
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How Kazakhstan smells
I have never been to Kazakhstan. My parents were there more than once, as a child I had a favorite badge brought by my mother from Alma-Ata – a very beautiful red apple: the badge looked like a real brooch. Many of my close friends come from Kazakhstan or live there. I was in love with wild tulips and the legend of Queen Tomiris. But I haven't been to Kazakhstan… When I was waiting for samples of Aura of Kazakhstan, at least I tried to understand the history and culture of the new perfume brand from the books.
www.kapital.kz
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Niche in perfumery
Kazakhstan's haute couture perfumes will become competitive, according to the perfume house Aura of Kazakhstan
Perfume is an invisible accessory that affects our emotions much more than jewelry, shoes or handbags, says Yulia Lukyanenko, creative director of Aura of Kazakhstan
Aura of Kazakhstan is the first Kazakh brand of niche perfumes. It appeared on the market in August of this year. "Aura fragrances are dedicated to the unique cultural heritage of our country, the richness and diversity of our nature," she said during a conversation with the correspondent of Capital.kz».
www.sputnik.kz
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Kazakhstan brand has released a perfume with the aromas of native nature
The collection of the new perfume brand Aura of Kazakhstan includes five compositions with notes of mountains, steppes and oil
We are already used to niche scents with notes of tobacco, incense and leather. It's time to listen to the smells of oil, high-rise buildings in Astana and Almaty bazaar.
The Kazakh perfume brand Aura of Kazakhstan is very young, appeared only this year, launching the first domestic production of perfumes in Kazakhstan. The brand was born out of love for its native land, its nature and history.
www.the-village-kz.com
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The first Kazakh perfume with aromas of Almaty mountains, steppe and oilFrom the niche perfume brand Aura of Kazakhstan
The new purchase of the week includes 9 fragrances from the first Kazakh perfume brand Aura of Kazakhstan. We talked with the owner of the perfume house Olga Berner and creative director Yulia Lukyanenko about the process of creating a perfume, the fragrance of Queen Tomiris and about the idea.
The idea of creating a brand appeared two years ago. We decided to dedicate the first line to Kazakhstan, because we love and are proud of our country. It has three collections: historical, geographical and floral. The fragrance compositions were composed by perfumers from Europe — from France, Spain and England.
