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www.fragrantica.com

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Aura of Kazakhstan: The First Kazakh Perfume Brand

 Igor Masyukov:I learned about the creation of the first Kazakh perfume brand at Esxence 2019 from Julia Lukyanenko, a perfume enthusiast, vintage fragrance connoisseur, and from now on a creative director of a young niche perfume brand. Julia came to the exhibition as a blogger and as a recruiter — in search of perfumers who could bring her ideas to life.

The source of inspiration for the creation of nine new scents were mountains and steppes, cities and historical buildings that can be named cultural heritage of Kazakhstan just like folk melodies or traditions that have been passed down from one generation to another for centuries.

Meet the first perfume brand from Kazakhstan: Aura of Kazakhstan.

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www.fragrantica.ru

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My Favorite Fragrances are Aura of Kazakhstan Author's essays

Sergey Borisov
12/19/20

The authors of Fragrantika have already written twice about the new niche brand Aura of Kazakhstan, which was born in 2020. Igor announced the first niche brand in Kazakhstan, and Elena wrote poetic reviews of all the brand's fragrances. What can I add here? Just highlight your favorite fragrances in the collection of this niche brand from Kazakhstan. Fortunately, there are enough of them.

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www.aromablog.ru

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Aura of Kazakhstan

Aura of Kazakhstan is a young niche perfume project, the first of this level in this country. Creative director Yulia Lukyanenko tried to show us the aromas of the Kazakh land with the help of French, Italian and British perfumers. The themes of the compositions were local specialties: steppe and mountains, apples and tulips, oil and spices. Nine fragrances are included in three collections — historical, floral and geographical.


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www.esquire.kz

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Aura Kazakhstan: a particle of eternity

Kazakhstanis often complain that nothing is produced in the country. And if it is produced, then the price/quality ratio is out of the question. But, the creators of the first Kazakh brand of niche perfumes Aura of Kazakhstan went against the prejudices to prove that the Kazakh perfume can meet the quality of world standards and at the same time be absolutely unique. What did the bold and bold aspirations of the founders of the brand "result" in, and what does the perfume smell like, which is based on the most unusual ingredients?


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www.forbes.kz

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How Kazakhstan smells

The first production of exclusive perfumery Aura of Kazakhstan appeared in the midst of the coronavirus pandemic in Kazakhstan. Aura – are the fragrances produced in Kazakhstan, but invented by European perfumers. The owner of the perfume house Olga Berner and creative director Yulia Lukyanenko told Forbes.kz about how the idea to open a perfume house was born, how much investment was made in the project and who buys the perfume of Kazakhstan production.


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www.fragrantica.ru

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How Kazakhstan smells

I have never been to Kazakhstan. My parents were there more than once, as a child I had a favorite badge brought by my mother from Alma-Ata – a very beautiful red apple: the badge looked like a real brooch. Many of my close friends come from Kazakhstan or live there. I was in love with wild tulips and the legend of Queen Tomiris. But I haven't been to Kazakhstan… When I was waiting for samples of Aura of Kazakhstan, at least I tried to understand the history and culture of the new perfume brand from the books.


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www.kapital.kz

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Niche in perfumery

Kazakhstan's haute couture perfumes will become competitive, according to the perfume house Aura of Kazakhstan

Perfume is an invisible accessory that affects our emotions much more than jewelry, shoes or handbags, says Yulia Lukyanenko, creative director of Aura of Kazakhstan

Aura of Kazakhstan is the first Kazakh brand of niche perfumes. It appeared on the market in August of this year. "Aura fragrances are dedicated to the unique cultural heritage of our country, the richness and diversity of our nature," she said during a conversation with the correspondent of Capital.kz».


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www.sputnik.kz

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Kazakhstan brand has released a perfume with the aromas of native nature

The collection of the new perfume brand Aura of Kazakhstan includes five compositions with notes of mountains, steppes and oil

We are already used to niche scents with notes of tobacco, incense and leather. It's time to listen to the smells of oil, high-rise buildings in Astana and Almaty bazaar.

The Kazakh perfume brand Aura of Kazakhstan is very young, appeared only this year, launching the first domestic production of perfumes in Kazakhstan. The brand was born out of love for its native land, its nature and history.


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www.the-village-kz.com

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The first Kazakh perfume with aromas of Almaty mountains, steppe and oilFrom the niche perfume brand Aura of Kazakhstan

The new purchase of the week includes 9 fragrances from the first Kazakh perfume brand Aura of Kazakhstan. We talked with the owner of the perfume house Olga Berner and creative director Yulia Lukyanenko about the process of creating a perfume, the fragrance of Queen Tomiris and about the idea.

The idea of creating a brand appeared two years ago. We decided to dedicate the first line to Kazakhstan, because we love and are proud of our country. It has three collections: historical, geographical and floral. The fragrance compositions were composed by perfumers from Europe — from France, Spain and England.

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Ароматы Родной Земли в работах лучших европейских парфюмеров

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